Helping Athletes Build Their Brand for the NIL ERA

NextGen Legacy is a consulting firm specializing in NIL education, personal branding, and marketing strategy for student-athletes. We help athletes and their families navigate brand partnerships, social media monetization, and NIL opportunities to maximize their earning potential.

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Our Services

Empowering student-athletes and their families with the knowledge and tools to navigate the evolving Name, Image, and Likeness (NIL) landscape. Through personalized coaching, we help athletes build strong, marketable social media brands and connect with potential opportunities for monetization. Whether you're looking for one-on-one guidance or a step-by-step approach through our self-paced training, we are here to provide actionable insights and strategies tailored to your unique goals.

Receive tailored, one-on-one coaching designed specifically for your student athlete's needs. In these personalized sessions, we will work closely together to develop a strong social media presence, create a unique personal brand, and explore monetization opportunities through NIL. Whether you're just getting started or looking to refine an existing strategy, you will gain actionable insights and a clear path forward to help your athlete stand out to brands and maximize their potential in the NIL landscape.
Book Kalei Mahi for speaking engagements, where she offers dynamic talks focused on empowering student-athletes to take control of their personal brands and navigate NIL opportunities. With over 20 years of experience in brand partnerships and influencer marketing, Kalei provides actionable strategies, real-world advice, and cautionary tales to help athletes, parents, and athletic departments create lasting brand partnerships and monetize their social presence. Book Kalei to inspire and equip your audience with the tools they need to succeed.

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Schedule a consultation

Book a consultation today to learn how NextGen Legacy can help you build a strong personal brand and maximize NIL opportunities. Get in touch now to explore tailored strategies for social media growth, sponsorships, and brand partnerships.

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About
our company

Kalei Mahi is the founder of NextGen Legacy, an agency dedicated to helping high school and early college athletes build strong, marketable personal brands. A former Division 1 swimmer at Syracuse University and a record holder, Kalei understands the unique challenges student-athletes face. Her mission is to empower athletes to take control of their social media presence, positioning them for future brand partnerships in the evolving world of NIL (Name, Image, Likeness).

With over 20 years of experience in marketing, Kalei has successfully managed brand partnerships for global companies such as AT&T, Sony, eBay, The Coca-Cola Company, Lexus, Molson Coors, YouTube, and Sephora, working with athletes across the NFL, USGA, US Olympic teams, NASCAR, NBA, and NHRA. This extensive experience has given her valuable insight into the importance of brand value and the strategies behind securing meaningful deals. Through NextGen Legacy, Kalei educates athletes and their families on developing professional social media strategies, curating content, and pursuing independent brand partnerships. She is passionate about ensuring student-athletes understand their worth and have the tools to thrive both on and off the field.

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